The “Shanghai International Trendy Beverage Creative Production Competition,” having accumulated experience over 11 editions, has gained significant recognition within the beverage industry and among the general public.
By limiting the use of sponsored ingredients while encouraging creative freedom, the competition inspires beverage developers to unleash their creativity. Through the competition and interpretation of trendy beverages, it promotes tea culture, drives the development of the beverage market, and leads new industry trends.
Over the past decade, the Trendy Beverage Competition has accumulated countless stories and shining moments, making continuous contributions to fostering talent in the trendy beverage sector, driving product innovation, and advancing the development of the domestic trendy beverage industry.
In its 12th season, the competition has traversed eight regions: Chengdu, Nanning, Hangzhou, Beijing, Shanghai, Shenzhen, Quanzhou, and Sanya. A total of 32 highly creative mixologists have been selected and will gather at the national finals to compete for the prestigious title of China’s Champion in an exciting showdown!
The 12th Season Trendy Drinks Competition has, for the first time, introduced an overseas division: the Thailand Division. At the 2025 World Trendy Drinks Elite Competition, in addition to the winning contestants from the national finals of the 12th Season Trendy Drinks Competition and the Thailand Division, confirmed participants also include top mixologists from Malaysia, Singapore, and Indonesia. They will gather on the trendy drinks stage to compete for the prestigious title of “2025 World Trendy Drinks Elite Champion.”
The 2025 World Trendy Drinks Elite Competition is not only an international platform for mixologists from around the globe to showcase their skills and the charm of tea-based beverages, but it also serves as a rare opportunity for industry exchange and innovative breakthroughs in the context of the growing trend of ready-made tea drinks expanding overseas. This event provides a unique platform for observation and dialogue within the industry.
Witness the Future of Mixology Art | China International Bartending Masters Competition Sets a New Classic in the Industry
The China International Bartending Masters Competition has celebrated 12 remarkable years. Since its inception, the competition has consistently championed professional event management and cutting-edge concepts, firmly establishing itself as the most authoritative benchmark event in China’s mixology industry. Within this arena, where countless classic recipes have been born, every angle at which a bartender shakes their shaker marks a new flavor milestone for the industry.
Competition Name: 2025 HOTELEX Shanghai Tourism Hotel Industry Table Setting Skills Competition
Organizers: Hotel Industry Branch of Shanghai Tourism Industry Association, Shanghai UBM International Exhibition Co., Ltd.
Competition Dates: March 30th – March 31st, 2025
Venue: Hall 5.2, Booth 5.2L49 (Near Gate 16)
The competition is divided into two categories: the Fine Chocolate Contest and the Fine Chocolate Beverage Contest. From these, four prestigious awards will be adjudicated: the Fine Chocolate Designer Award, the Fine Chocolate Artisan Award, the Master of Fine Cocoa Beverages Award, and the People’s Choice Award.
This event provides a professional platform for the burgeoning number of fine chocolate artisans in the country to showcase their expertise in their respective fields.
In 2003, Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., authorized by World Coffee Events (WCE), introduced the World Barista Championship (WBC), often hailed as the “Coffee Olympics,” to China. Over the past two decades, this prestigious competition has become a cornerstone of the Chinese coffee scene. Competitors are required to prepare 4 espressos, 4 milk coffees, and 4 signature drinks within a strict 15-minute timeframe, adhering to rigorous standards. As the only professional, systematically organized, and internationally certified coffee-making competition in China, the WBC tests the comprehensive skills and expertise of baristas. It stands as a dream platform for countless coffee professionals, showcasing their artistry and dedication to the craft.
The World Coffee Roasting Championship (WCRC), initiated by World Coffee Events (WCE) to promote specialty coffee, is a prestigious competition and a dream stage for countless coffee roasters. In this contest, roasters must leverage their expertise and knowledge to design and execute a flawless roast. The final products are then evaluated through blind tasting by a panel of professional judges, who determine the scores based on meticulous cupping. This event not only highlights the skill and precision of the roasters but also celebrates the artistry and science behind coffee roasting.
The World Latte Art Championship (WLAC) is a prestigious competition established by World Coffee Events (WCE) to promote specialty coffee, representing the pinnacle of latte art. As a highly visual showcase of coffee craftsmanship, latte art is often the “first love” for many coffee enthusiasts. Latte artists are celebrated as creators who use coffee as their canvas and steamed milk as their brush, crafting intricate designs that elevate the coffee experience.
The coffee brewing competition is divided into “designated brewing” and “optional brewing”. In ‘designated brewing’, all contestants will use the same batch of coffee beans, grinder, and brewing water, and the equipment can be chosen by themselves. In the “self selected brewing” process, contestants need to showcase their creativity and express their ideas with a performance oriented approach. In two stages, the comprehensive brewing ability of the contestants is tested from multiple dimensions, making it a coffee competition that combines performance and professionalism. Since Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. introduced the World Coffee Brewing Competition (WBrC) to China in 2015, we have witnessed the enthusiastic participation of countless outstanding baristas who showcase the infinite charm of coffee with their unique brewing techniques.
【Event Agenda】
